Article by Adam Jaylin
As the specter of online dating emerged and conquered all none would have thought that there is even a possibility of this phenomenon fizzling out, which is naturally the case with industry insiders showing lethargy or indifference even for a short span of time. The industry and merchants seemed invincible but even the best of crop can fail if not watered properly. This is an attempt to make the industry aware of its shortcomings that have recently been recognized by a chunk of online daters and potential online daters.
When online dating became popular, the users were paying merely .99 a month, but today almost all online dating sites are charging anywhere between – to facilitate people’s online search for potential lovers and partners. The price hike, corresponding with the service’s popularity, has been immense and is soon going to get out of reach of the ordinary daters.
The most number of complaints lodged at the Better Business Bureau about online dating service is regarding the concept of automatic rebilling employed by the merchants. This has been a major cause of frustration for online daters and they are increasingly becoming disoriented towards the whole system.
Another factor that might prove to be the Achilles heel for the online dating industry is the misinformation that these merchants spread. The fee that you pay doesn’t give you instant access to all the millions of registered members of the site but a select few. As for the others, one needs to pay again to be able to respond to a paid member’s messages. In cases like these, there are chances of the members feeling cheated.
The industry is witnessing an upsurge and hence a small drop wouldn’t really bother many but a dip doesn’t take much time to turn into a plunge! Online Dating industry…Beware! Get up and smell the coffee before it gets too late.
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